WIIFM?

Strange title we know. We’ll get to what it means in a minute. What we hear from clients ALL the time is should we do a blog? Then the next question is if we do a blog, what in the world do we write about? What in the world is WIIFM? Let’s start with the
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Your Site Better be Mobile Friendly or Your Search Engine Rankings will Suffer!

Yes I know that’s a strong title/statement, but it’s really true! Google has laid down the “law.” If your website isn’t mobile friendly it will hurt your search engine rankings. Here’s the REALLY important statement direct from Google… Starting April 21, 2015, we will be expanding our use of mobile-friendliness as a ranking signal. This
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